Full report
Published: 21 May 2024

Travel & Tourism Development Index 2024

Contributors

The World Economic Forum would like to thank the wide range of organizations and colleagues that made this publication possible.

World Economic Forum

Parvati Dhananjayan
Early Career Programme, Travel and Tourism, Switzerland

Harsh Vijay Singh
Acting Head, Equitable Transition, Switzerland

Topaz Smith
Project Lead, Travel and Tourism, USA

Maksim Soshkin (Author)
Aviation, Travel and Tourism Analysis
Specialist, USA

Production

Alison Moore
Editor, Astra Content, UK/USA

Charles Phillips
Editor, Astra Content, UK/USA

Rose Chilvers
Designer, Studio Miko, UK

Laurence Denmark
Creative Director, Studio Miko, UK

Acknowledgements

The University of Surrey

Marion Karl
Senior Lecturer, UK

Gabrielle Lin
Research Assistant, UK

Xinyang (Allen) Liu
Research Assistant, UK

Gilang Maulana Majid
Research Assistant, UK

Iis Tussyadiah
Professor and Head of School of Hospitality
and Tourism Management, UK

Index Advisory Group

Martina Bednarikova
Economist Policy Analysis, International Air Transport Association (IATA), Switzerland

Sandra Carvao
Chief of Market Intelligence and Competitiveness, World Tourism Organization (UN TOURISM), Spain

Boon Sian Chai
Managing Director and Vice-President,
Trip.com Group, Singapore

Randy Durband
Chief Executive Officer, Travel Forever – Global Sustainable Tourism Council, South Korea

Daniel Fenton
Managing Director and Practice Lead, Global Tourism Advisory and Destination Development, JLL Hotels & Hospitality Group, USA

Iku Fujimatsu
Vice-President Cross Border Policy & Strategic Initiatives Global Government Engagement, VISA, USA

Jennifer Iduh
Head of Research and Development, European Travel Commission, Belgium

Nejc Jus
Head of Research, World Travel and Tourism Council (WTTC), UK

Richie Karaburun
Clinical Associate Professor, School of Professional Studies, Jonathan M. Tisch Center of Hospitality, New York University, USA

Pavnesh Kumar
Sustainability & Social Responsibility Program Head, Pacific Asia Travel Association (PATA), Thailand

Jessie F. McComb
Senior Private Sector Development Specialist, Tourism, The World Bank, USA

Jennifer Ruiz Moreno
Director, Tourism Innovation Hub, Mastercard, USA

Haiyan Song
Associate Dean and Chair Professor, The Hong Kong Polytechnic University, Hong Kong

Jose Filipe Torres
Chief Executive Officer, Nation and Place Branding Global Director, Bloom Consulting, Spain

Iis Tussyadiah
Professor and Head of School of Hospitality and Tourism Management, University of Surrey, UK

Theodore Waddelow
Senior Director; Head, Sustainability Policy,
Visa, USA

Data partners

The World Economic Forum would like to thank the following data partners for their invaluable contributions, without which the realization of the Travel & Tourism Development Index 2024 would not have been feasible:

AirDNA

AirDNA is a leading provider of global short-term rental data offering destinations a complete understanding of their local lodging and tourism industry. Through a combination of interactive dashboards, market trend reports and future-looking data, AirDNA helps destinations gauge supply and demand, understand travellers’ changing priorities and accelerate the economic impact of tourism.

Bloom Consulting

Bloom Consulting is a global consulting firm specializing in Nation and City Branding and Placemaking, working for countries, regions and cities across six continents. Headquartered in Madrid and with offices in Lisbon, London, Paris, Riyadh and Sao Paulo, Bloom Consulting has been in operation since 2003, completing over 190 projects. Every two years, the company publishes its own Bloom Consulting Country Brand Ranking ©, aiming to analyse the brand performance of 180 countries and territories worldwide. For more information, please visit www.bloom-consulting.com.

CoStar

CoStar is a leading provider of online real estate marketplaces, information and analytics in the property market. CoStar’s world-leading hotel performance sample comprises 81,000 properties and 10.5 million rooms around the globe. For more information, please visit costargroup.com.

D2 Analytics

D2 Analytics is an intelligence company that offers advanced insights and intelligence on countries, regions and cities. Since 2015, more than 100 governments, DMOs, IPAs and city councils around the world have used D2 Analytics’ tools, software and data. The company provides analysis through specialized research, big data tools and digital insights. For more information, please visit www.d2analytics.io.

Euromonitor International

Euromonitor International is a leading provider of global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, its research solutions support decisions on how, where and when to grow businesses, helping customers to find the right report, database or custom solution to validate priorities, redirect assumptions and uncover new opportunities. With offices around the world and analysts in more than 100 countries, the company helps make sense of global markets. For more information, please visit https://www.euromonitor.com/.

GlobalPetrolPrices.com

GlobalPetrolPrices collects and publishes fuel, electricity and natural gas price data for more than 150 countries. The data, which has been collected from original sources specific to each country since 2014, is used to track and forecast retail energy costs across countries. For more information, please visit www.globalpetrolprices.com.

The International Air Transport Association (IATA)

The International Air Transport Association (IATA), founded in April 1945, is a trade association for the world’s airlines, representing some 320 airlines in more than 120 countries carrying 83% of the world’s air traffic. It supports aviation with global standards for airline safety, security, efficiency and sustainability.

International Civil Aviation Organization (ICAO)

The International Civil Aviation Organization (ICAO) is a specialized agency of the United Nations established in 1944, which serves as the global forum for States to develop standards and recommended practices for the safe, secure, sustainable and economically viable development of international civil aviation. ICAO also develops policies and guidance materials, undertakes compliance audits, performs studies and analyses, provides assistance and builds aviation capacity through many other activities and with the cooperation of its Member States and relevant stakeholders.

International Union for the Conservation of Nature (IUCN)

IUCN is a membership union composed of both government and civil society organizations. It harnesses the experience, resources and reach of more than 1,400 member organizations and the input of more than 16,000 experts. IUCN is the global authority on the status of the natural world and the measures needed to safeguard it.

MMGY TCI Research

MMGY TCI Research, UN Tourism-awarded and trusted by more than 150 destinations and travel organizations worldwide, stands at the forefront of travel intelligence. MMGY TCI propels the success of destinations with data-driven insights, offering global, proprietary analytical solutions tailored for DMOs of all sizes. Specializing in visitor experience, destination reputation and resident sentiment, MMGY TCI has pioneered in combining hybrid analytics from surveys and curated big data for guiding and evaluating destinations’ management and marketing.

Tripadvisor

Tripadvisor, the world’s largest travel guidance platform, helps hundreds of millions of people each month with their travel plans, from planning to booking to taking a trip. Travellers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and the opinions of nearly 8 million businesses, travellers turn to Tripadvisor to find deals on accommodation, book experiences, reserve tables at restaurants and discover a host of places nearby. Available in 43 markets and 22 languages, Tripadvisor helps customers plan any type of trip.

United Nations World Tourism Organization (UN Tourism)

UN Tourism – the new name of the World Tourism Organization (UNWTO) – is the United Nations specialized agency for fostering tourism as a vehicle for equal, inclusive and sustainable development. Working with its Member States, international organizations and the private sector, UN Tourism promotes safe and seamless travel for all. It also works to make tourism the foundation of trust and international cooperation and a central pillar of growth and opportunity. As part of the wider UN system, UN Tourism is at the forefront of global efforts to achieve the 2030 Agenda for Sustainable Development, including through its ability to create decent jobs, promote equality and preserve natural and cultural heritage.

World Travel and Tourism Council (WTTC)

WTTC promotes sustainable growth for the Travel & Tourism sector, working with governments and international institutions. Council Members are the Chairs, Presidents and Chief Executives of the world’s leading private sector Travel & Tourism businesses. For more information, please visit: https://wttc.org/.

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