Video: The power of participation

Helen Margetts
Director and Professor, Oxford Internet Institute, University of Oxford

“People entertain themselves online, educate themselves online. They shop, work, bank, date, borrow, steal if that’s what they’re into. And they come across all sorts of opportunities to participate politically.”

A Tweet, Facebook like or e-petition are all tiny acts of political participation. But they can scale up into collective action and leave behind data that can transform political science, says Helen Margetts from the Oxford Internet Institute, United Kingdom.

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