This viral video really really wants to fight gender inequality

Jul 8, 2016

This post first appeared on the World Bank People, Spaces, Deliberation blog.

Karuna Prakash Mukudum (L), a coordinator working for Financial Information Network and Operations Ltd (FINO), processes a smart card as she collects money from a woman in Wavanje village of Raigad district, about 50 km (31 miles) from Mumbai July 2, 2013. Picture taken July 2. To match story INDIA-BANK/ REUTERS/Danish Siddiqui (INDIA - Tags: BUSINESS) - RTX11AXM

The viral video is raising awareness for gender equality.

Image: REUTERS/Danish Siddiqui

Davinia Levy

Associate, World Bank

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Gender Inequality

A video went viral. You may have seen it. It is a remake of the famous 90’s girl-power song “Wannabe” by the Spice Girls. In the video, girls and women from different places of the world sing to the famous tune while showing signs and posters of what they “really really want” for girls.

This campaign has been put together by The Global Goals, an initiative that is working to raise awareness, popular support and global action for the Sustainable Development Goals (SDGs). The 17 SDGs were adopted by the United Nations in 2015, and each of the goals contain specific global targets to be achieved by 2030. Goal #5 is for gender equality and empowerment of all women and girls.

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The video has been seen in YouTube over 750,000 times, and its related tweet has been retweeted over 6,000 times. Using the #WhatIReallyReallyWant hashtag, people around the world are sharing pictures of what they really, really want for girls and women.

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