Industries in Depth

These genetically modified apples don't turn brown

Apples are displayed at a fruit and vegetables market in Warsaw August 13, 2014. As the European Union's second biggest apple producer, Poland has some 700,000 tonnes of the fruit it usually sells to Russia but can't, because Moscow has a food embargo on many EU and U.S. goods as part of tit-for-tat sanctions related to the Ukraine crisis. Many of those Polish apples will inevitably head for western Europe, potentially displacing their more expensive European rivals. Others will go to markets in Asia and the Middle East, traditionally supplied by EU countries such as France. Picture taken August 13. To match story UKRAINE-CRISIS/SANCTIONS-FOOD REUTERS/Filip Klimaszewski (POLAND - Tags: POLITICS CIVIL UNREST FOOD BUSINESS)

An apple has been genetically modified to remain fresher for longer, by not turning brown. Image: REUTERS/Filip Klimaszewski

Brad Jones
Writer for Futurism, Futurism

In brief

This month, Okanagan Specialty Fruits' Arctic apple will be made available across the midwestern US. The fruit has been genetically modified such that its flesh won't turn brown when exposed to air.

Fresh flesh

Later this month, Okanagan Specialty Fruits will begin selling its Arctic apples across the midwestern US. The fruit will be sold sliced, as it’s been genetically modified such that its flesh doesn’t brown as its exposed to air.

The genetically modified apple was made possible by research carried out at the Commonwealth Scientific and Industrial Research Organisation in Australia. Scientists figured out a way to prevent the browning process by deleting the gene that encodes the enzyme responsible. Okanagan suppresses this enzyme in order to preserve the fruit’s flesh indefinitely.

Loading...

The company produces its Arctic apple in three different varieties; Granny Smith, Golden Delicious, and Fuji. Okanagan will start supplying 400 stores in the US with bags of apple slices over the coming weeks.

An apple a day

Many examples of genetically modified food benefit the producer, rather than the customer, but the Arctic apple bucks that trend. There are hopes that if it’s successful, it might pave the way for other products.

Genetic modification can offer a whole host of ways to augment food, from improving the nutritional value of corn, to reducing the amount of fat in pork. However, it can be difficult for these products to be approved by authorities like the Food and Drug Administration, and even more difficult for them to catch on with consumers.

The Arctic apple has received some criticism because of the fact that its packaging doesn’t explicitly state that the fruit has been genetically modified. Instead, there’s a QR code which is linked to more detailed information.

Even despite the benefits of genetically modified foods, many consumers are still reticent to actually introduce these items into their diet. The practical advantages of an apple that doesn’t brown might just convince people to dip their toe in the water.References: Nature News & Comment, Quartz

Loading...
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Stay up to date:

Agriculture, Food and Beverage

Related topics:
Industries in DepthFourth Industrial RevolutionNature and Biodiversity
Share:
The Big Picture
Explore and monitor how Agriculture, Food and Beverage is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

1:49

Impact printing: Robot speed-prints walls by firing lumps of clay

Why having low-carbon buildings also makes financial sense

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2024 World Economic Forum