Industries in Depth

Facebook is rolling out a messaging app just for kids

Javeria (L) and Mehek check a selfie after an exercise session at the first women's boxing coaching camp in Karachi, Pakistan February 19, 2016. For the past six months about a dozen girls, aged 8 to 17, have gone to the Pak Shaheen Boxing Club after school to practice their jabs, hooks and upper cuts. Pakistani women have been training as boxers in small numbers and competed in the South Asian Games last year, said Younis Qambrani, the coach who founded the club in 1992 in the Karachi neighbourhood of Lyari, better known for internecine gang warfare than for breaking glass ceilings.  REUTERS/Akhtar Soomro  SEARCH "THE WIDER IMAGE" FOR ALL STORIES  - GF10000324444

With Facebook's new messaging app, kids can report inappropriate messages. Image: REUTERS/Akhtar Soomro

Hanna Kozlowska

Technically, children under the age of 13 aren’t allowed on Facebook. But many kids manage to sign up for Facebook and Instagram quite easily, making them vulnerable to all of the internet’s dangers.

Now Facebook is rolling out a platform that will allow children to use one of its services—with plenty of parental supervision. Opening up a massive new pool of users, the company is introducing Messenger Kids, a standalone app that lets kids communicate with their family and friends.

The app, which launches on Dec. 4, is ad-free, and the initial version will only be available in the United States and on iOS devices. It has two functions: video-chatting and messaging.

Image: Quartz

Facebook says parents wanted one feature above all. “In all of our research, there was one theme that was consistent: parents want to know they’re in control,” Antigone Davis, Facebook’s public policy director and global head of safety, writes in a post. Parents have to approve a child’s contacts, and they can request friends on behalf of their kids from their own Facebook account. Messages never disappear and can’t be deleted, so parents can always find them on their kids’ devices.

Kids also get to block any person they don’t want to talk to, and they can report inappropriate messages. The company also says it designed special protections to block abusive content from appearing in the app.

Anticipating concerns about privacy, Facebook says that the app will collect minimal data from its users, aside from identifying which contacts the user interacts with most frequently, or in order to “to find ways we can improve Messenger Kids.” Messenger Kids is separate from Facebook, so a child does not need an account on the main platform.

While parents may be enticed by the new Messenger app’s safety features, it also has plenty of features meant to appeal to kids, including specially chosen GIFs, stickers, masks, and frames, as well as drawing tools. As with many features or services that Facebook adds to its portfolio, the idea for a messaging app specifically for kids is not new. Several already exist on the market, including the French Monster Messenger, which shares many of the features.

Have you read?

Facebook says its work on the app was informed by conversations with thousands of parents and child development and online safety experts, as well as associations such as the National Parent Teacher Association. A study that the company conducted in partnership with the PTA showed that 81% of parents said their kids started using social media between the ages of eight and 13, and 66% of six-to-12-year-olds have their own tablet or smartphone.

Many parents struggle with the decision about when to give their child a device, with experts warning about the detrimental effects of too much screen time and online social interactions for a child’s cognitive and emotional development.

A Facebook spokesperson told Quartz that parents won’t be able to control how much time their child spends on the app for now, but that this concern was part of the parental feedback in their research. Facebook plans to explore the possibility of that feature for future versions.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Stay up to date:

Technological Transformation

Share:
The Big Picture
Explore and monitor how Media, Entertainment and Sport is affecting economies, industries and global issues
World Economic Forum logo

Forum Stories newsletter

Bringing you weekly curated insights and analysis on the global issues that matter.

Subscribe today

3 ways travel can shape the future of global connectivity

Jane Sun

December 18, 2024

Reimagining Real Estate: A Framework for the Future

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2024 World Economic Forum