Financial and Monetary Systems

This index measures the value of a currency by using the price of a cup of coffee

A cup of coffee is seen at the "Cafe Munaipata" in Coroico, La Paz, Bolivia, July 21, 2017. Picture taken in July 21, 2017. REUTERS/David Mercado - RC11F130E330

The “Latte Index” uses purchasing-power parity (PPP) to estimate which currencies are overvalued and undervalued. Image: REUTERS/David Mercado

Jeff Desjardins
Founder and editor, Visual Capitalist

Like any other market, there are many opinions on what a currency ought to be worth relative to others.

With certain currencies, that spectrum of opinions is fairly narrow. As an example, for the world’s most traded currency – the U.S. dollar – the majority of opinions currently fall in a range from the dollar being 2% to 11% overvalued, according to organizations such as the Council of Foreign Relations, the Bank of International Settlements, the OECD, and the IMF.

For other currencies, the spectrum is much wider. The Swiss franc, which some have called the world’s most perplexing currency, has estimates from those same groups ranging from about 13% undervalued to 21% overvalued.

Such a variance in estimates makes it hard to come up with any conclusive consensus – so in today’s chart, we refer to a more caffeinated and fun measure that also approximates the relative value of currencies.

Have you read?

THE IMPARTIAL BEAN

The “Latte Index”, developed by The Wall Street Journal, uses purchasing-power parity (PPP) – comparing the cost of the same good in different countries – to estimate which currencies are overvalued and undervalued.

In this case, the WSJ tracked down the price of a tall Starbucks latte in dozens of cities around the world. These prices are then converted to U.S. dollars and compared to the benchmark price, which is a tall Starbucks latte in New York City (US$3.45).

Image: Visual Capitalist

The Latte Index is mostly for fun, but it’s also broadly in line with predictions made by the experts.

For example, the price of a latte in Toronto, Canada works out to US$2.94, which is about 14.8% under the benchmark NYC price. This suggests that relative to the USD, the Canadian dollar is undervalued. Interestingly, estimates from the aforementioned sources (BIS, OECD, CFR, IMF) have the Canadian dollar at being up to 10% undervalued – which puts the Latte Index not too far off.

Given the wild range of estimates that exist for currency values, using the relative cost of a cup of joe might be as good of a proxy as any.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Stay up to date:

Retail, Consumer Goods and Lifestyle

Related topics:
Financial and Monetary SystemsIndustries in Depth
Share:
The Big Picture
Explore and monitor how Retail, Consumer Goods and Lifestyle is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Beyond promises: Why COP29 must secure a $1trn climate finance goal for global action

Debbie Hillier

November 5, 2024

Bridging the Divide: Private Markets and New Drivers of Value Creation

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2024 World Economic Forum