Industries in Depth

McDonald's is taking cheeseburgers out of its Happy Meal

A McDouble burger is pictured at a McDonald's restaurant in the Fillmore District of San Francisco, California January 30, 2013. McDonald's popular $1 McDouble cheeseburger, which has lured customers to the Golden Arches since 2008, is getting hard to sustain as rising beef prices threaten the company's profit margin. Picture taken January 30, 2013. REUTERS/Robert Galbraith  (UNITED STATES - Tags: BUSINESS FOOD)

McDonalds is removing cheeseburgers from their happy meals in order to reduce the amount of calories available to children. Image: REUTERS/Robert Galbraith

Natasha Bach

Your McDonald’s Happy Meal is about to look a little different.

The fast food giant announced a series of changes to its Happy Meal menu Thursday, as part of a broader plan to provide healthier options for children. Cheeseburgers will no longer be a menu option, and french fry servings will be downsized. Bottled water will be added as a beverage option, while the chocolate milk will be reformulated to reduce added sugars.

The move comes as the first step in a commitment to limiting calories, sodium, saturated fat, and added sugar in its Happy Meals. By the end of 2022, McDonald’s (MCD, +0.49%)
wants at least half of its Happy Meal options to meet the new nutrition criteria: 600 calories or less; no more than 10% of calories from saturated fat; less than 650 mg of sodium; and no more than 10% of calories from added sugar.

Today, 28% of its Happy Meal combinations meet this criteria in 20 major markets across the world. McDonald’s U.S. will hit the calorie, sugar, and fat goals, and be 78% compliant on sodium by June of this year, reports Reuters.

Have you read?

Cheeseburger enthusiasts need not fear, however: the Happy Meal cheeseburger will in fact still be available, but by request only. The chain hopes that removing unhealthy items from the menu will nudge diners to change their consumption habits.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Stay up to date:

Retail, Consumer Goods and Lifestyle

Related topics:
Industries in DepthHealth and Healthcare Systems
Share:
The Big Picture
Explore and monitor how Retail, Consumer Goods and Lifestyle is affecting economies, industries and global issues
World Economic Forum logo

Forum Stories newsletter

Bringing you weekly curated insights and analysis on the global issues that matter.

Subscribe today

3 ways travel can shape the future of global connectivity

Jane Sun

December 18, 2024

Reimagining Real Estate: A Framework for the Future

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2024 World Economic Forum