Energy Transition

Ferrari is testing an electric supercar

The control panel is pictured inside the new LaFerrari hybrid car on the Ferrari booth during the second media day of the 83rd Geneva Car Show at the Palexpo Arena in Geneva March 6, 2013.  REUTERS/Denis Balibouse/File Photo          GLOBAL BUSINESS WEEK AHEAD PACKAGE - SEARCH 'BUSINESS WEEK AHEAD MAY 2'  FOR ALL IMAGES

Ferrari has announced plans for a petrol-battery hybrid. Image: REUTERS/Denis Balibouse

Jill Petzinger

Sergio Marchionne, the CEO of Ferrari and Fiat Chrysler, has been famously skeptical, even scathing, about electric cars in the past. But it looks like he had a change of heart, after he told Bloomberg Television that Ferrari has been testing a new gasoline-battery hybrid at its track near Maranello, Italy.

Marchionne had said in October that if electricity to power the batteries comes from polluting sources, then “the analysis that we are going to save the planet with electric cars is nonsense.” He also said at a press conference in January that electric cars were not worth the automakers’ investment. But the announcement shows the iconic sportscar maker is changing lanes.

He said Ferrari is working on cars that will show “the full power of electrification.” The hybrid tech will be available from next year, and power the company’s first-ever SUV, which, he claims, will be the fastest SUV on the market.

Right now electric cars are not lucrative for automakers, compared to their combustion-engine models. But they’re under intense pressure to electrify all or most of their model ranges within the next few years or face penalties for not hitting their CO2 targets—not to mention falling behind their competitors. They also need to keep catering to their wealthy customers by giving them an alternative to the pioneering Tesla S.

Porsche is already streets ahead of Ferrari, with its Mission E slated for launch at the end of next year, and the Mission E Cross Turismo after that. Bentley, Aston Martin, and Jaguar are already gearing up to debut high-performance hybrids too.

Have you read?
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Stay up to date:

Automotive and New Mobility

Related topics:
Energy TransitionNature and Biodiversity
Share:
The Big Picture
Explore and monitor how Automotive and New Mobility is affecting economies, industries and global issues
World Economic Forum logo

Forum Stories newsletter

Bringing you weekly curated insights and analysis on the global issues that matter.

Subscribe today

The top energy stories of 2024

Roberto Bocca

December 20, 2024

How to share the good in AI and technological change 

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2024 World Economic Forum