Emerging Technologies

This startup is opening a robot farm in California

The prototype of an autonomous weeding machine by Swiss start-up ecoRobotix is pictured during tests on a sugar beet field near Bavois, Switzerland May 18, 2018. Picture taken May, 18, 2018. REUTERS/Denis Balibouse

Iron Ox plans to uproot farming norms with a series of robotic farms that sell locally-grown greens Image: REUTERS/Denis Balibouse

Jon Christian
Writer, Futurism

Machine Thumb

Farming is one of humanity’s oldest professions, right after hunting and gathering. But now, a startup called Iron Ox is in the process of opening a farm in California that will replace human farmers with robots.

At the heart of Iron Ox’s operations is Angus, a robot that uses its dexterous arm to tend to mattress-sized hydroponic beds of edible plants. The bot’s machine learning software allows it to identify and remove plants exhibiting signs of pests or disease before they can infect the whole patch.

Have you read?

Robofarmer

Iron Ox’s goal seems to be disrupting the current model of industrial agriculture. The company’s founder, Brandon Alexander, appears particularly well-suited to take on the task: He previously worked as both a farmer and a Google engineer.

“Right now fresh produce really isn’t all that fresh,” Alexander toldCNBC. “It’s traveling on average 2,000 miles from farm to grocery store, which means a lot of people are eating week-old lettuce or strawberries.”

Image: Iron Ox via Venture Beat

Old BotDonald

If all goes well, Iron Ox plans to uproot farming norms with a series of robotic farms that sell locally-grown greens, from lettuce to basil, to restaurants and grocery stores across the country. Though it hasn’t inked any deals yet, the startup says it’s already in talks with Bay Area restaurants, and Alexander told a local news station in San Francisco that the company hopes to be selling robot-grown produce in grocery stores by 2019.

Eventually, he told Fast Company, the goal is to grow produce at a lower price than conventional farms. If the company can pull that off — which, granted, is a huge “if” — it’ll radically reorient the relationship between farmers, food retailers, and, ultimately, your dinner plate.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Stay up to date:

Artificial Intelligence

Related topics:
Emerging TechnologiesFood and WaterIndustries in Depth
Share:
The Big Picture
Explore and monitor how Artificial Intelligence is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Generative AI and the workforce: 10 big trends we're seeing right now

David Elliott

November 25, 2024

AI at work: A practical guide to implementing and scaling new tools

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2024 World Economic Forum