Industries in Depth

Breaking the silence: the journalists fighting to turn up the volume on climate change coverage

People hold up signs as they take part in a climate strike after the five-day Summer Meeting in Lausanne Europe (SMILE) of the Fridays for Future movement in Lausanne, Switzerland August 9, 2019. REUTERS/Denis Balibouse - RC1C431AA8F0

“The Garden of Eden is no more". Image: REUTERS/Denis Balibouse

Rosamond Hutt
Senior Writer, Forum Agenda
This article is part of: Sustainable Development Impact Summit

The British naturalist and veteran broadcaster Sir David Attenborough told this year’s World Economic Forum Annual Meeting: “The Garden of Eden is no more. We have changed the world so much that scientists say we are now in a new geological age – the Anthropocene, the Age of Humans.”

His words at Davos on climate change resonated with people around the world, as of course do his TV programmes – the Our Planet series was Netflix’s most-watched show in the UK in April.

Yet there are too few voices like Sir David’s being amplified in the mainstream media.

The climate story isn’t getting the front pages and airtime it deserves from many news organizations, which can perceive it as a “ratings killer”, or too complex for audiences to digest, according to a new initiative called Covering Climate Now.

Focused coverage

The project, co-founded by The Nation and Columbia Journalism Review in partnership with The Guardian, aims to break the “climate silence that has long prevailed within too much of the news media”.

It plans to do this by sparking a discussion among journalists about how all news outlets, whether digital, television, radio, or print, can improve their climate reporting.

Have you read?

As an important first step, it has asked the media to commit to running focused coverage of the issue in the week leading up to the UN Climate Action Summit in New York on 23 September.

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What is the World Economic Forum’s Sustainable Development Impact summit?

The World Economic Forum's Sustainable Development Impact Summit takes place in New York on 23-24 September 2019. Taking place during the United Nations General Assembly, the summit engages the most relevant and influential leaders across business, government, civil society, NGOs and academia to collaborate on and address the world’s most pressing problems.

So far more than 60 news organizations in the US and abroad have signed up, from major newspapers and broadcasters to local TV stations, papers, and digital publications.

Image: Statista

Not just ‘one more story’

“We’re not here to tell people what to write or broadcast,” wrote Covering Climate Now’s co-founders Mark Hertsgaard (The Nation’s environment correspondent) and Kyle Pope (editor and publisher of Columbia Journalism Review).

“All that’s required is for each outlet to make a good faith effort to increase the amount and the visibility of its climate coverage – to make it clear to their audiences that climate change is not just one more story but the overriding story of our time.”

The hope is that by giving greater coverage to the climate story, the public and policymakers will be informed to make better choices.

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World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

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