This country came up with an innovative solution to protect its pristine landscape
La Pelosa in Sardinia is charging tourists an entry fee to protect and preserve the dunes and vegetation. Image: Blualghero Sardinia
- La Pelosa Beach in Sardinia is charging an entry fee to protect its dunes and vegetations from tourists.
- Other tourist destinations in Italy are charging entry fees to limit tourists and fund historic preservation.
- Venice will soon charge an entry fee to use the beach for the day.
The local tourist guide says it’s the best beach in Sardinia. With pure white sand and crystalline water, La Pelosa has been described as being as beautiful as the Caribbean. But its beauty has become a curse as tourists jostle for every last square metre.
The mayor of La Pelosa's nearby town Stintino has come up with a solution: charge people to visit the beach. Coupled with an earlier ban on traders, the plan is to limit the number of people to a maximum of 1,500 a day.
The dunes behind the beach, on the north-west corner of the island, have suffered from holiday-makers trampling vegetation in their search for the perfect sunbathing spot. Reduced coverage of this vegetation has led to part of the dunes blowing away.
A study by Rome’s Central Institute for Marine Research found damage caused by visitors had weakened La Pelosa's natural defences and allowed winter storms to carry away whole areas of sand.
As a result, the beach is now smaller than it was when large-scale tourism arrived in the area in the 1970s. The study recommends creating natural windbreaks to prevent sand erosion and limiting numbers of visitors.
Mayor Antonio Diana says the money raised will be use to restore the beach. A smoking ban has also been implemented, and tourists will be banned from bringing beach bags in case they unwittingly remove sand.
Charging to protect sensitive tourist hotspots is nothing new. Venice, currently battling its worst-ever winter flooding, is planning a $5.50 “landing charge” for day-trippers starting next year. Tourists staying overnight already pay a tourist tax, which varies according to the star rating of their hotel.
Visitors to the tiny hilltop town of Civita di Bagnoregio in Italy’s Lazio region are charged $5.50 a day. Surrounded by ravines and vulnerable to earthquakes, the town uses the money raised by the entry charge to conserve its historic buildings.
A study by beach equipment supplier We Are Promotional found Renaissance Island, Aruba, is the world’s most expensive beach, when factoring in the cost of access charges and beach activities. Hiquan Bathing Beach in China is the world's cheapest beach.
Don't miss any update on this topic
Create a free account and access your personalized content collection with our latest publications and analyses.
License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.
The views expressed in this article are those of the author alone and not the World Economic Forum.
Stay up to date:
Italy
Related topics:
The Agenda Weekly
A weekly update of the most important issues driving the global agenda
You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.
More on Nature and BiodiversitySee all
Joseph Appiott
November 28, 2024