Social Innovation

Hugging a tree in Israel to beat the coronavirus blues  

People take part in a campaign by Israel's Nature and Parks Authority calling on Israelis to join sightseeing tours and find comfort in tree hugging amid a spike in the coronavirus disease (COVID-19), in Apollonia National Park, near Herzliya, Israel July 7, 2020. Picture taken July 7, 2020. REUTERS/Ronen Zvulun     TPX IMAGES OF THE DAY - RC2ASH9LBMND

Israel has experienced a spike in new cases over the past several weeks. Image: REUTERS/Ronen Zvulun

Jeffrey Heller
Reporter , Reuters
  • Israel’s Nature and Parks Authority is encouraging people to hug a tree to overcome feelings of isolation.
  • After flattening a coronavirus infection curve in May, Israel has experienced a spike in cases over the past few weeks.

Can’t embrace friends and family these days? Hug a tree instead.

That is the message Israel’s Nature and Parks Authority is spreading on social media to try to help people overcome the sense of detachment that coronavirus social-distancing rules can bring.

Have you read?

“In this unpleasant corona period we recommend to people around the world to go out to nature, take a deep breath, hug a tree, express your love and get love,” Orit Steinfeld, the authority’s marketing director, said in Apollonia National Park.

At the park, about 15 km (nine miles) north of Tel Aviv, tree-huggers such as Barbara Grant heeded the advice during a tour arranged by the Authority.

A woman takes part in a campaign by Israel's Nature and Parks Authority calling on people to join sightseeing tours and find comfort in tree hugging amid a spike in the coronavirus disease (COVID-19), in Jerusalem July 9, 2020. Picture taken July 9, 2020. REUTERS/Ronen Zvulun - RC2ASH90XPTZ
Image: REUTERS/Ronen Zvulun

“The most basic human need is for connection, for touching, for hugging,” she said, lamenting that, as a health precaution, she can’t hug her grandchildren.

Also out in the park, Moshe Hazan said he wanted to widen his embrace beyond his partner, Pat Arthur, who accompanied him to the forest.

“We are not hugging too many people these days - not our children, not our grandchildren - and hugging a tree is quite a nice thing to do,” Hazan said.

After flattening a coronavirus infection curve in May, Israel has experienced a spike in new cases over the past several weeks.

Protective masks are mandatory outdoors and Israelis are advised to avoid close physical contact with elderly relatives, with visits at nursing homes held only in the open air.

Israel’s tree-hugging campaign follows a similar endeavour launched in April by Iceland’s forestry service.

Loading...
Loading...
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Stay up to date:

Israel

Related topics:
Social InnovationHealth and Healthcare SystemsWellbeing and Mental Health
Share:
The Big Picture
Explore and monitor how COVID-19 is affecting economies, industries and global issues
World Economic Forum logo

Forum Stories newsletter

Bringing you weekly curated insights and analysis on the global issues that matter.

Subscribe today

The 3 climate priorities humanitarians need to boost their impact

Jagan Chapagain

December 12, 2024

From obligation to motivation: why employee engagement is the key to ESG success

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2024 World Economic Forum