Geographies in Depth

As young Africans push to be online, data cost stands in the way

A person using a laptop

Sub-Saharan Africa has the world's most expensive mobile data prices, according to the Worldwide Mobile Data Pricing 2021 report. Image: Unsplash/Kojo Kwarteng

Kim Harrisberg
Water Rights Correspondent, Thomson Reuters Foundation
Kent Mensah
Adjunct Lecturer, Central University College
  • Sub-Saharan Africa has the world's most expensive mobile data prices, widening the "digital divide" between the world's internet haves and have-nots.
  • Poor infrastructure and the control that telecommunication operators have over consumer rates are to blame, a charity says.
  • Policymakers needed to make it worthwhile for telecoms companies to cut prices – such as by reducing permit fees and allowing them to save money by using government-funded infrastructure.
  • African economies would see massive benefits if the internet became more affordable.

Alongside the food, clothing and nappies gifted to a shelter for South African flood victims, one donation proved especially popular - a Wi-Fi router.

The router allowed the students to finish assignments, helped the unemployed find jobs and meant seamstresses could download dress patterns - tasks that had been tricky for many of them previously due to South Africa's high internet costs.

"Accessing internet is a human right, but it is one we couldn't afford before," said Nozipho Sithole, a former care home worker who quit her job to help fellow victims of the devastating floods that hit KwaZulu-Natal province in April.

South Africans pay up to 85 rand ($5.29) per gigabyte (GB) of data, a cost equivalent to nearly four hours work for people earning the minimum wage.

That compares with about $1.53 per gigabyte in North Africa and $2.47 in Western Europe, according to new research by the Ichikowitz Family Foundation charity that highlights, among other topics, sub-Saharan Africa's sky-high data costs.

The region has the world's most expensive mobile data prices, according to the Worldwide Mobile Data Pricing 2021 report.

Expensive internet services widen the so-called "digital divide" between the world's tech and internet haves and have-nots, according to the United Nations, which says about half the global population falls into the latter group.

As young Africans in particular increasingly see internet access as a basic right, the high price of data could become a hot-button issue, said Ivor Ichikowitz, chairman of the Ichikowitz Family Foundation.

A map showing how much does 1 GB of mobile data cost around the world
Sub-Saharan Africa has the world's most expensive mobile data prices. Image: Tom Finn/Thomson Reuters Foundation/Worldwide Mobile Data Pricing 2021

A survey, carried out by the charity, compiled interviews with about 4,500 18- to 24-year-olds across the continent, showing that while 71% saw universal Wi-Fi as a fundamental human right, only one in eight could afford coverage at all times.

"If we look through the survey, there are probably four or five things that would bring young Africans out into the streets - and this is one of the top ones," said Ichikowitz.

"It's bizarre to think of this, but there's actually a security risk on the continent, a huge security risk, if this is not addressed," he told the Thomson Reuters Foundation in a video call.

SMARTPHONES AND COST SAVING

From homegrown social media platforms to grassroots internet providers, digital innovations are becoming more common across the continent, but tech entrepreneurs say the cost of data holds them back.

"There are a lot of things we can do here in Africa looking at the penetration of smartphones on the continent, but because of data costs we're limited," said Divine Puplampu, a Ghanaian software developer.

Smartphones are used widely on the continent, with 64% of Sub-Saharan Africans owning one in late 2021, a figure expected to grow to 75% by 2025, according to GSMA, an umbrella organization representing mobile operators globally.

But not everyone who has a smartphone will be online, due to the high cost and patchy availability of internet access.

Puplampu estimated that he was spending about 800 Ghanaian cedi ($100) on data each month, and that the cost had risen sharply in recent months.

An image of Tech developer Divine Pumplampu
Tech developer Divine Pumplampu poses from his office with his laptop under his arm in Accra, Ghana. Image: Thomson Reuters Foundaton/Kent Mensah

"That alone is somebody's salary and higher than the wage of a national service personnel," Puplampu said.

A combination of poor infrastructure and the control that telecommunication operators have over consumer rates are among the leading causes of Africa's high data costs, said Ichikowitz.

"So it's not necessarily in the hands of government unless they change legislation ... to compel the telcos to make the investment required to get cost-effective high-speed data into as many hands as possible" he said.

Puplampu suggested policymakers needed to make it worthwhile for the telecommunications companies to cut their prices - for example, by reducing permit fees and allowing them to save money by using government-funded infrastructure.

"It will go a long way to improve on internet penetration in the country," he said, noting that Ghanaians were pushing back against a recent e-levy issued by government to raise revenue on mobile money transactions.

REMOTE WORKING

Making internet more affordable would be a huge boon for African economies, opening up one of the world's biggest pools of available labour, said Ichikowitz.

"There's no reason why young Africans can't be working remotely the same way as young Americans, Brazilians and Europeans are," he said.

In Kenya, which is dubbed "Silicon Savannah" for its hefty tech sector, 1GB of data is relatively cheaper - costing about 99 Kenyan shillings ($0.85).

A chart showing what some young people thought about the affordability of mobile data
Over 50% of young people from Sudan that were asked felt mobile data was hard to afford Image: Thomson Reuters Foundation/Tom Finn/African Youth Survey 2022

But for young Kenyans hoping to break out of poverty into the country's flourishing tech industry, it is still more than they can afford on top of other essential costs.

Brighton, a 17-year-old student from an informal settlement called Kawangware in Kenya's capital, Nairobi, finished secondary school in December and now wants to learn coding and become a software developer.

The problem is that by the time he has browsed a few sites to find out where he can learn coding, his data has run out.

"The data is too expensive," said Brighton, who has taken up a 300-shilling per month job on a construction site while he plans his next step.

Despite such hurdles, he is not giving up hope on a future in tech innovation. "Everyone says that tech is the best sector to be in for young people," said Brighton, asking not to give his full name.

"I think I'm good with computers and see a future for myself in technology."

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