Why encouraging people to save is the key to financial resilience

Imagine a scenario where during a brief period between jobs – and without health insurance – you face a sudden medical emergency that requires hospitalization. It's a troubling but all-too-common experience. The financial aftermath post-treatment is staggering: a five-figure medical bill that forced you to use all of your savings, take on high-interest debt and postpone critical expenses for your family.

This is a stark reminder of how quickly a single unexpected event can unravel a household’s financial stability, and how vital it is to build resilience before a crisis strikes.

At the World Economic Forum’s Annual Meeting in Davos this year, conversations around financial resilience were front and centre. As geopolitical tensions mount and global supply chains remain under strain, the vulnerabilities across financial markets – and the fiscal burdens confronting governments worldwide – are impossible to ignore. The prevailing message was clear: traditional approaches to financial planning are no longer sufficient in today’s evolving economic landscape.

In an era defined by deglobalization, persistent inflation and economic fragmentation, financial security must be reimagined. Encouragingly, at Davos, there was growing consensus among global leaders that ensuring long-term financial resilience requires collective action across sectors: governments, businesses and institutions alike.

Financial preparedness cannot to be treated as a secondary concern. Although there is no singular solution to such a multifaceted issue, one fundamental challenge persists: our current savings systems are largely reactive rather than proactive.

Far too often, emergency savings become a focus only after a crisis unfolds. In the US, for example, search trends around Emergency Savings Accounts (ESAs) routinely spike in the aftermath of natural disasters – be it hurricanes or wildfires. But by the time individuals begin searching for solutions, the window for effective preparation has already closed.

Resilience must be cultivated long before hardship occurs. That requires a shift in mindset – one that emphasizes structure and long-term planning, rather than reactive stopgaps. Without this shift, millions remain exposed, turning to credit cards, payday loans, or early withdrawals from retirement accounts – tools that offer short-term relief but often deepen long-term financial vulnerability.

The importance of building financial buffers cannot be overstated. Yet for many households, savings remain a low priority – until circumstances leave no alternative. In today’s environment of high interest rates, rising cost of living and market volatility, consistent saving has become even more challenging. Without proper support, individuals too often find themselves trapped in cycles of debt.

However, employers are uniquely positioned to help break this cycle. By integrating savings options directly into payroll systems and designing programmes that support regular contributions, businesses can play a pivotal role in strengthening the financial foundation of their workforce.

Despite the clear advantages, employer adoption remains limited. While employees increasingly seek financial wellness support, few organizations have embedded robust savings infrastructure into their benefits offerings. This is a missed opportunity – not only for employees, but for employers as well.

Data from the National Fund for Workforce Solutions highlights that companies implementing financial wellness programmes with integrated savings features experience a 43% increase in employee engagement and a 40% rise in productivity. The link between financial security and workforce performance is both measurable and meaningful.

The challenges facing financial systems are not confined to any single nation. In the US, the estimated $50 trillion savings gap underscores the scope of the issue – leaving individuals without adequate resources for retirement, emergencies, or education, and increasing reliance on short-term financial solutions.

In the EU, demographic shifts pose similar concerns. Between 2015 and 2050, the proportion of the world's population over 60 years will nearly double from 12% to 22% – a substantial increase from one-in-five in 2020. This ageing population is placing significant strain on pension systems, labour markets and public welfare programmes. Meanwhile in China, stark disparities in access to financial tools and education persist, despite aggregate savings rates remain high.

While the nuances differ across regions, the underlying problem is consistent: financial systems are struggling to keep pace with the realities of a shifting global economy.

Addressing these challenges requires coordinated, cross-sector collaboration. Employers play a critical role, but they cannot solve this alone. Platforms such as the World Economic Forum are essential in fostering dialogue among business leaders, financial institutions, policy-makers and innovators to co-create sustainable solutions.

Technology offers powerful tools to ease the path to savings – whether through automated payroll deductions or AI-powered financial guidance that adapts to individual needs and behaviour. At the same time, public policy can help accelerate adoption by incentivizing employer-sponsored savings programmes and expanding access through initiatives like auto-enrollment retirement schemes.

Importantly, individuals themselves are key stakeholders. Their participation in existing programmes and advocacy for broader access to financial wellness solutions are essential in driving long-term cultural change.

In a world where economic and geopolitical uncertainty is no longer an exception but a constant, the question is not whether another financial shock will occur, but when. The time to invest in resilience is now.

Financial stability must not be an afterthought triggered by crisis, but a core element of our economic systems – proactively built, equitably supported and collectively sustained.