Navigating the post-factual world: 4 essential communication strategies to help global leaders
Something significant happened in 2016. Attitudes of distrust towards expertise and elitism crystallized. How can global leaders respond?
Abhinav Kumar serves as the Chief Marketing Officer for Tata Consultancy Services, leading a global team of 600 professionals in 55 countries. Under his leadership, this team has earned 150+ awards for excellence in Communications & Marketing, and the brand value of the company has risen exponentially from US$ 2.3 billion in 2010 to US$ 17.2 billion in 2023. Abhinav has overseen a massive expansion in the brand sponsorship strategy to create a US$350 million portfolio, including tie-ups with 15 major running events, including the TCS New York City Marathon and the TCS London Marathon. Over a 21-year career at TCS, Abhinav has served in several key leadership positions, including CMO for International Markets, CMO for Europe, CCO for Europe and CMO for Latin America. From 2021-2023, Abhinav has been included in the Influence 100 list, being rated among the world’s most high-impact global CMOs and CCOs.