Why online retailers should harness social data
A look at how brands can harness the power of social media, and also the problems it presents.
Dr Adrian Ellison is a Research Fellow at the Institute of Transport and Logistics Studies. Adrian's specialty is in collecting, processing, combining and making sense out of very large datasets with a particular emphasis on spatial (geographic) data. At ITLS Adrian teaches GIS for Transport and Logistics and the executive short course Introduction to 'Big Data' Databases and Programming for Transport Researchers. He also manages the Travel Choice Simulation Laboratory (TRACSLab). Adrian was awarded the Eric Pas Dissertation Prize (2014) for the best thesis in travel behaviour research. Prior to joining ITLS, Adrian consulted to a wide range of companies on information and data management