Strategic narrative: what it is and how it can help your company find meaning
By articulating its strategic narrative, a company can find meaning beyond shareholder value creation, even in turbulent times.
Head of Public Policy Content Strategy at Booking.com; prior to that, served in the US Government - managing international development programs at the Millennium Challenge Corporation; founded and ran a strategic narrative advisory firm, oversaw public policy for a global telco; and managed a regional government affairs team at the World Economic Forum. Master of Public Administration, Harvard Kennedy School; Executive Master’s Degree in Global Leadership conferred by The World Economic Forum; Bachelor of Science in Engineering, Donetsk State Tech University.
By articulating its strategic narrative, a company can find meaning beyond shareholder value creation, even in turbulent times.
If we fail to heed the lessons of the pandemic, we will fail to prevent climate catastrophe. We need to prioritise prevention over recovery – starting now.
With the tools to create photorealistic videos of people without their consent now readily available, governments and tech giants must consider how to fight this dangerous new frontier on...
What if they asked how their core technology could be used in the public interest?
Plutôt que de tenter de gérer les éléments performants d'une entreprise, il faut s'intéresser au contexte dans lequel ils peuvent exceller.
Traditional hierarchies are giving way to more open and creative workplace cultures.
爱德曼今年早些的报告认为,企业已经处在“信任危机的边缘”。人们对政府、媒体、企业和非政府组织四类机构的信任程度在2016至2017年间都恶化了。这一方面给了我们一些启示,另一方面也为我们敲醒了警钟。2008年金融危机以来,信任度一度回升至经济衰退后的最高位,可如今又出现了下降的趋势。我们必须要让信任指数再一次回升。
Can “doing well by doing good” restore public faith in corporations?
我们越早意识到长期的预测会失效,就越能更好地应对
The telegraph, the internet, and the smartphone reshaped the world for every generation that witnessed them. What if similar inventions show up twice a decade?
上周,马克·扎克伯格(Mark Zuckerberg)宣布“Facebook计划把全球社区都聚集在一起。”几个月前,一位瑞典亿万富翁László Szombatfalvy成立了“全球挑战基金会”,并以500万美元奖金征求重塑全球合作的想法。 这一时机颇具象征性,许多专家都对当前国际既有制度的解体感到震惊,例如英国脱欧和反政府运动的激增。 如今,全球化被一些杰出的政治家看...
Global and regional institutions, such as the U.N. Security Council or the EU, are widely criticized for their shortcomings. Yet it’s terrifying to imagine what the world would look like ...
Después de los Baby Boomers llegó la Generación X y los Millennials (alias Generación Y), que ahora son sucedidos por la Generación Z. Si uno encuentra o no algún simbolismo, presagio o i...
Will the automation of everything leave many people behind, bringing despair and disappointment? Will it lead to job creation or job risks?
Global multinationals will be best served by external affairs departments which are skilled at putting out fires as well as they are empowered to proactively engage with stakeholder, posi...