Barbara Frei leads Schneider Electric’s global Industrial Automation Business and has served on the company’s Executive Committee since 2019. She has extensive experience in Industry 4.0, Industrial IoT, Automation, Digitization and Industrial Software.

Barbara joined Schneider Electric in 2016 as Country President of Germany and expanded her scope to Zone President of DACH in 2017 (covering Germany, Austria and Switzerland). In 2019, she was appointed Executive Vice President, Europe Operations and a member of the Executive Committee.

Barbara started her career as a development project manager for motors and drives at ABB Schweiz AG. She held various regional and global senior management positions in the ABB Group. Barbara holds a PhD in Electrical Machines from ETH Zurich, and an MBA from IMD Lausanne.