Z世代の視点 - 銀行が若い顧客を惹きつけるには
時にわかりにくい行動をとるZ世代を誤解すると、大きな代償を払うことになりかねません。Z世代は英国の労働人口の約15%を占めており、今後、彼らが働き盛りの年齢に達し、最も収入を多く得る時期を迎えるにつれて、影響力は増大し、それに比例して支出や投資のパワーも飛躍的に拡大するでしょう。
Bob Wigley spent his banking career with Morgan Grenfell and Merrill Lynch and was EMEA Chairman of Merrill Lynch between 2003 and 2009. Between 2006 and 2009 he was a member of the Court of the Bank of England. He is a past member of the Takeover Panel, the FSA’s Senior Practitioners Panel and was the FSA’s nominated representative on the Council of European Securities Regulators Market Consultation Panel.
He led a group of industry Chairman and Chief Executives to author a report on the competitiveness of London as a global financial centre “London, Winning in the Decade Ahead” and chaired the Green Investment Bank Commission. Since leaving banking, he has chaired and invested in a number of Fintech companies. Bob was instrumental in the creation of TheCityUK and has been on its advisory board since its formation.
時にわかりにくい行動をとるZ世代を誤解すると、大きな代償を払うことになりかねません。Z世代は英国の労働人口の約15%を占めており、今後、彼らが働き盛りの年齢に達し、最も収入を多く得る時期を迎えるにつれて、影響力は増大し、それに比例して支出や投資のパワーも飛躍的に拡大するでしょう。
Gen Z's spending and investing power is set to grow. Banks need to combine their trusted physical presence with a competitive, exciting digital offering.