Fourth Industrial Revolution
It’s time to focus on the ROI of GenAI. Here’s how
GenAI will boost economic gains over the next decade but businesses must move past novelty and establish business objectives, maximizing return on investment.
Daniel Verten
Meet Daniel Verten, Strategy Partner at Synthesia, the largest AI video creation platform for the enterprise. As a member of Synthesia's management team, Daniel works closely with Fortune 100 leaders as they navigate the complex landscape of AI transformation. Before joining Synthesia, Daniel's career spanned early-stage startups, TV Production at RTL and multiple roles at WPP. His journey with generative AI began at WPP, where he set up the company's AI program, incubating AI products and starting initiatives to upskill 100,000 employees. Prior to this, Daniel launched a new agency model for one of WPP's largest clients and helped start up Ogilvy's Digital Transformation offer in EMEA.
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