![](https://assets.weforum.org/article/image/wruwuOQUHYaWhf80OMtrp7MsXrpJb3ci8JVOVhw2Rzc.jpg)
Business
Profit vs sustainability: Reconciling the sustainable transformation myth
Leaders increasingly see adopting sustainability as less complex and risky than sticking to business as usual, finds a new report by Accenture and the World Economic Forum.