Business
企業が、ブランディングを超えた目的を持つべき理由
企業の目的は、ブランディングにとどまらず、変革を真に触媒するものであるべきです。
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Business
Corporate purpose must go beyond branding. Here's why
To go beyond mere branding exercises when talking about corporate purpose, organizations must embed it at their every level. Here's how
Business
Profit vs sustainability: Reconciling the sustainable transformation myth
Leaders increasingly see adopting sustainability as less complex and risky than sticking to business as usual, finds a new report by Accenture and the World Economic Forum.
Jobs and the Future of Work
How companies can 'walk the talk' on pressing social issues
The days of companies sitting on the fence about the pressing issues of the time are over – but how can corporate social initiatives be reconciled with profit?