节庆商品提前销售有助于降低消费支出
根据最新研究，提前销售节庆商品对消费者和零售商都有利；提前销售指的是在“现货期”前销售产品，“现货期”指的是消费者需要立即进行购买或使用某些商品的时间段，这些商品包括万圣节前的糖果或圣诞节拿来塞到长袜里的小礼物等；当制造商以较低的批发价格进行提前销售时，零售商就可以提前囤积这些产品并在消费季进行现货销售。
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