COVID-19 is devastating local news. Here's how advertisers can help to save it
Local news has never been more important, but it is being devastated by the impact of COVID-19. Here's how advertisers can help - and help themselves, too.
Jennifer Cobb is the director of United for News, a multi stakeholder coalition of industry, media and NGOs working to support and sustain media around the world. United for News, a joint venture between the World Economic Forum and Internews, is working to rebuild trust and support media sustainability through market-based initiatives with the potential for systemic impact.