
TradeTech Forum 2025: Key takeaways you need to know
TradeTech Forum 2025 tackled global trade, technology and geopolitical challenges, focusing on scaling frontier technologies for a prosperous, inclusive future.
Jimena Sotelo is Lead of the TradeTech initiative and Head of the PAGA initiative of the World Economic Forum, based in New York. Her work focuses on the intersection of new technologies and trade, e-commerce, digital payments, trade in services, emerging technologies and development. She has more than 14 years of experience in international trade, having worked for international organizations and the private sector. Before joining the Forum, she worked for the International Trade Centre and the think tank ICTSD in Geneva, as well as for the Organization of American States in Washington DC. Her experience in the private sector was at DuPont and Banco Comafi SA, in Buenos Aires.
She has a bachelor’s degree in international trade and a postgraduate course in international business from the Universidad Argentina de la Empresa (UADE), where she was awarded top honours. She also holds a Master of International Law and Economics from the World Trade Institute (WTI) at the University of Bern, where she graduated Summa Cum Laude. Jimena is a citizen of Argentina and Italy.
Her native language is Spanish with additional fluency in English and Portuguese.
TradeTech Forum 2025 tackled global trade, technology and geopolitical challenges, focusing on scaling frontier technologies for a prosperous, inclusive future.
Global trade is experiencing significant change. TradeTech can support businesses as they embark on a digital transformation in response to this change.
International trade news: US and UK sign Atlantic Declaration; Supply chain 'early warning system' in Indo-Pacific deal; Ukraine grain export deal at risk.
TradeTech could overhaul and enhance how countries exchange goods and would benefit both businesses and consumers. But, for now, policy barriers remain.
What’s an ‘essential service’? Definitions vary by country and the differences could block access to key digital services during the COVID recovery.
El comercio transfronterizo de servicios digitales como la videoconferencia y el entretenimiento está en auge, pero todavía hay demasiadas barreras que limitan su alcance.
Cross-border trade in digital services such as videoconferencing and entertainment is booming, but there are still too many barriers limiting its reach.
3D printing has been slow to scale despite a lack of customs duties. What would change if they became the norm?