Why online retailers should harness social data
A look at how brands can harness the power of social media, and also the problems it presents.
Jyotirmoyee Bhattacharjya is a Lecturer in Logistics and Supply Chain Management at the Institute of Transport and Logistics Studies, University of Sydney. She received the Curtin Business School and WestInfo Services Award for the best postgraduate dissertation (2007) for her master’s research project and The Institute of Transport and Logistics Studies Prize for Research Excellence in Transport or Logistics (2011) for her doctoral research.