8 ways to help African e-commerce fulfil its potential
Digital business can be a force for sustainable development in Africa, but it faces significant obstacles. Here's how to beat them.
Kimberley Botwright is the Head of Sustainable Trade at the World Economic Forum. Previously, she has worked at the International Centre for Trade and Sustainable Development (ICTSD,) and the Organisation for Economic Co-operation and Development (OECD). Kimberley holds an M.A. in European Economics and Policy from l’Institut d’Etudes Politiques de Paris (Sciences Po) and a B.A. from the University of Oxford. She is fluent in English and French, and is a citizen of the UK and Switzerland.
Digital business can be a force for sustainable development in Africa, but it faces significant obstacles. Here's how to beat them.
消費者とサプライヤーの間の信頼は、オフラインに比べ、オンラインで大きな問題に発展しがちです。オンラインでは、物理的なやりとりや、消費者が小売業者またはサプライヤーの職業的スキルを試す機会に触れる限界があります。24ヵ国のインターネットユーザー2万4,000人を対象としたある調査では、オンラインで買い物をしないと回答した人が22%に上り、うち49%が信頼できないことをその理...
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