The 10 most valuable brands in the world
Google has overtaken Apple to become the "most valuable global brand" this year, according to brand consultancy Millward Brown's annual BrandZ rankings.
Lara O'Reilly is Business Insider's global advertising editor.
She joined Business Insider in 2014 from Marketing Week UK where she had worked on the news desk since 2010.
In 2016, she was shortlisted in the "digital journalist of the year" category at the London Press Club Awards. In 2014 she was named by MHP Communications as one of the "30 under 30 to watch" in British journalism at its annual awards.
Lara has also written for other titles including Press Gazette, Camouflage, The Worthing Herald, and X Magazine.
Google has overtaken Apple to become the "most valuable global brand" this year, according to brand consultancy Millward Brown's annual BrandZ rankings.
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