Why France banned meat names for vegetarian alternatives
An amendment to the French Agriculture Bill prohibits any product that is largely based on non-animal ingredients from being labelled like a traditional animal product.
Malte is a PhD student at the Sustainable Consumption Institute, University of Manchester.
In his research, he explores the British Market for meat alternatives, particularly focusing on how meat alternatives are presented to be identical to meat on the one hand, and different from meat on the other hand.