
Jobs and the Future of Work
What is 'enlightened brainstorming'?
This methodology could help you produce more innovative ideas.
Sarah Kaplan is a senior fellow at Wharton’s Mack Institute for Innovation Management and a professor of strategic management at the Rotman School of Management at the University of Toronto.
This methodology could help you produce more innovative ideas.
Research shows that in brainstorming sessions two things together result in innovative ideas that also yield the highest economic value.