消费端理念加速渗透、企业端践行全面升级——中国消费的“有责任双螺旋”
消费会向上拉动产品与服务的流通、生产、采购的全产业链,是推动社会进步和经济发展的重要驱动力。然而,现代社会的消费不应仅仅停留在对消费者物质需求的满足这一基础层面。
Sherri He is the managing director of Kearney’s Greater China Unit and global partner leading Consumer & Retail practice of Kearney Greater China. Sherri has over 20 years of consulting experiences. She has served multinational corporate clients and Chinese local clients in consumer goods, retail, Private Equity and other industries in China.
Sherri’s area of expertise including strategy, digital transformation, e-commerce, new retail, sales and marketing, operation improvement, M&A/PMI, organization transformation.
Before joint Kearney, Sherri He has worked in commercial banks in China.
Sherri got her bachelor’s degree from South West Finance and Economics University in China and MBA from Carnegie Mellon University in the US.
消费会向上拉动产品与服务的流通、生产、采购的全产业链,是推动社会进步和经济发展的重要驱动力。然而,现代社会的消费不应仅仅停留在对消费者物质需求的满足这一基础层面。
Both corporations and consumers need to drive more responsible consumption. New research from JD.com and Kearney provides a simple framework for doing it.