Industries in Depth
Lost in translation: Why audio description must go onto the accessibility agenda
Blind and visually impaired people use audio description to consume TV and video content. It needs to become more widely available.
Sumaira Latif
Sam Latif is P&G’s first Company Accessibility Leader, and is leading the P&G’s thought leadership and commitment to making P&G and its products accessible and the number one choice for the 1 85 billion people around the world with a disability.
Born in the UK, first generation Scottish Pakistani Sam is blind and the passion for what she is doing at P&G has been inspired by the personal access challenges she has experienced as both a consumer and an employee Sam studied Marketing and
Business Law at the University of Stirling in Scotland and began her career at P&G in IT.
She has lead IT transformations across multiple worldwide businesses (including Fragrances, Pampers, Olay and Gillette).
In 2015 Sam switched focus from running IT businesses to figuring what it would take to make P&G become the most accessible company for the consumers we are serving.
She was appointed as the company’s first Special Consultant for Inclusive Design.
During this time, Sam worked with the Herbal Essences business to explore how we could make it easier to help people tell the difference between shampoo and conditioner, especially in the shower when people are not wearing their corrective
eyewear.
It’s estimated that 79 of the population in the west wear corrective eyewear and so its quite hard for people to tell by sight alone our shampoo and conditioner bottles apart.
In February 2019 Sam was promoted to Senior Director and became P&G’s first Company Accessibility Leader and is responsible for making P&G’s workplace, products, packaging and communications fully accessible to everyone.
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