All videos

Act now or pay later - this climate scientist has a message for business

This video is part of: Centre for Nature and Climate

Even as the world strives to hit net zero targets, things will get worse before they get better. But for businesses that take action today, there will be opportunities amid the upheaval. Every $1 that businesses invest in climate adaptation and resilience today could generate up to $19 in returns tomorrow. These benefits will appear from several directions, says Johan Rockström, Director of Potsdam Institute for Climate Impact Research.

Topics:
Climate Action and Waste Reduction
Share:
World Economic Forum logo

Forum Stories newsletter

Bringing you weekly curated insights and analysis on the global issues that matter.

Subscribe today

More on Climate Action and Waste Reduction
See all

How investing in wildfire resilience protects communities, forests and markets

Natalie Çilem and Lindsey Prowse

January 21, 2026

Swapping spreadsheets for solutions: Building smarter climate reporting for SMEs

About us

Engage with us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2026 World Economic Forum