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Published: 15 December 2021

Data for Common Purpose: Leveraging Consent to Build Trust

Over the past few decades, the digital world has been a breeding ground for bad actors, data breaches, and dark patterns of data collection and use. Shifting individuals’ perceptions away from skepticism to a position of trust is no easy task with no easy answers. This report provides a pragmatic approach to strengthen the engagement of individuals and positively affect the experiences of those who contribute data for the common good.

Over the past few decades, the digital world has been a breeding ground for bad actors, data breaches, and dark patterns of data collection and use. Shifting individuals’ perceptions away from skepticism to a position of trust is no easy task with no easy answers. This report provides a pragmatic approach to strengthen the engagement of individuals and positively affect the experiences of those who contribute data for the common good.

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