By 2050, 50 percent of emissions reductions needed to achieve net zero are expected to come from technologies not yet available at scale. Building early market demand for such technologies by 2030 will be critical to catalyze their commercial adoption.

The First Movers Coalition advances the most critical, emerging climate technologies by leveraging members' collective purchasing power. By translating member commitments into the world’s largest, credible demand signal, the FMC accelerates the adoption of emerging climate technologies to decarbonize the world's heavy-emitting sectors.