Investing in People

Gen Z Changes the Map

Speakers: Jonathan Haidt, Mark Edward Rose, Hauwa Mufti, Janet Truncale

Research suggests that gen z is pragmatic, prioritizes well-being and work-life balance, prefers hybrid work and wants to feel part of a community. As a generation poised to make up 30% of the workforce globally by 2030, developers, investors, builders and governments are looking at how this new generation will change communities in the next 20 years.

What big bets are being made on these preferences?

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